2014年1月16日，DS首款全感官豪华三厢轿车DS 5LS在中国市场的预售正式启动，预售价为14.99万元到24.99万元，即日起，消费者可到各地DS 经销店和展厅近距离品鉴及预约DS 5LS。从1月16日DS 5LS预售价格宣布的瞬间，DS还引爆了“马上有金”活动，关注DS STORE微信服务号的用户每日微支付一元，即可获得一次抽奖机会；至大年三十的除夕夜，DS“马上有金”活动将为75名幸运者送去75匹吉祥如意的DS小金马。

On January 16, 2014, the first full sensorial premium sedan DS5LS will be officially presold at the pricing ranging between RMB149,900 and RMB249,900 in China’s market. From now on, consumers could appreciate and reserve DS 5LS in DS network dealers nationwide. At the moment when DS announced the presale price of DS 5LS on January 16, DS also kicked off the program of “Gold Horses”, in which any user who follows WeChat account - DS STORE and pays RMB1 online per day could have one opportunity for lottery draw. Before the end of the Chinese New Year's Eve, DS will present 75 little “gold horse” prizes to 75 lucky users in the event of “Presenting Gold Horses”.

在1月11日，DS已先期启动了1元预“享”与DS 5LS“约会”的微信预约活动，在新年伊始创领行业微信支付新时代，开启电商营销模式的驱动引擎，抢占了行业先机。这次新颖的微营销吸引了众多新潮消费者参与，在网络上引起了广泛关注，使DS 5LS迅速成为了行业及社会关注的热点。而1月16日全面预售的正式启动，更将DS 5LS带到了所有消费者的面前。这款DS最新战略车型将在3月底正式上市，届时订车的消费者将可拥有自己心爱的座驾。

On January 11, DS has launched the WeChat vehicle booking event of “Dating with DS 5LS with RMB1”. In other words, it is a pioneer in the industry by ushering the new era of Wechat payment and opening the e-commerce marketing mode at the beginning of the new year. The novel micro-marketing program attracted many trending consumers, aroused wide attentions online, and rapidly made DS 5LS into the focus of the industry and the society. Furthermore, with the formal launch of the comprehensive presale on January 16, DS 5LS was presented in front of all of consumers. This latest strategic model of DS will be officially launched by the end of March. By then, consumers who have booked one could own their desired car.

作为中国市场上首款A级豪华三厢车，DS 5LS从视、听、品、触、嗅5种感官层面，精彩演绎了DS品牌源自巴黎的创新精神和独特的尊贵气质，为消费者提供了新的购车选择。DS 5LS 是首款采用DS家族全新前脸“DS之翼”、独立佩戴DS车标的车型；DS家族全新前脸“DS之翼”大胆而唯美，配合整车3D雕塑设计、以及极富科技感、豪华感和未来感的镜面钻石切割轮毂，形成了强大的视觉冲击力。DS 5LS的内饰用料更是考究典雅，人性化设计细致入微。NAPPA+Semi Aniline顶级真皮，法式双缝线缝制的“表链式”花纹座椅，细小缝隙中的减震膨胀胶营造的车内静谧感，共同塑造着DS 5LS超凡脱俗的5D全感官豪车体验。DS 5LS车身阻尼垫也均使用安全环保的PVC材料与丁基橡胶，实现了整车无沥青，配合AQS空气质量控制系统及离子发生器，制造了绿色健康的驾乘环境。DS 5LS更装备引领世界潮流的高功率小排量发动机THP200，不仅动力与主流市场上2.0T发动机媲美，同时带来良好的燃油经济性。DS 5LS的绿色环保设计加上DS CONNECT智能互联服务系统,结合畅意出行、安全保障、无忧养车、互联分享、品位生活等五大功能带来的科技未来感，吸引了众多注重环保且热爱科技感的年轻消费者。

As the first A-class premium sedan in China’s market, DS 5LS reveals DS brand’s innovative spirit from Paris and distinctive noble style through five senses — sight, hearing, taste, touch and smell, and provides consumers with a new choice for purchasing cars. DS 5LS is the first model that adopts DS family’s new front face “DS Wings” and wears an independent DS logo. Audacious and aesthetic, DS family’s new front face “DS Wings” is well matched with the vehicle’s 3D sculptural design and scientific, premium and futurist diamond-cutting wheels, and forms a powerful visual impact. DS 5LS also applies premium and elegant interior materials and humanized design concepts. The top-end NAPPA +Semi Aniline leather, “watch chain” seats sewed with French double stitches, as well as the in-car sense of tranquillity brought by damping rubber in tiny gaps jointly create the unworldly 5 senses premium experience of DS 5LS. DS 5LS’s damping plate is also made of the safe and environment friendly PVC material and butyl rubber, and makes the vehicle asphalt-free. Its AQS air quality control system and ionizer are conducive to create a green and healthy driving and riding environment. DS 5LS is also equipped with the world’s leading high-power performance and low-emission engine THP200, which is comparable with the 2.0T engine in the mainstream market and excellent in the fuel economy. DS 5LS’ green and environmental friendly design, DS CONNECT telematics system, as well as the five major functions as navigation, safe security, vehicle diagnose, communication and lifestyle bring the senses of science and future, and attract many young consumers who pay attention to environmental friendliness and favour scientific sense.

14.99万——24.99万的预售价格，使得DS 5LS具有了远超同级别车型的性价比。A级车市场是最大的细分市场，而豪华A级车市场却还是一片空白。DS 5LS以超高性价比率先进入这一细分市场，为该市场树立了标杆。同时，凭借超越级别的高品质，DS 5LS也对更高级别车型形成了竞争压力，而消费者则又多了一个极具吸引力的购车选择。实际上，很多消费者已对此作出了反应，一位通过微信订车的消费者表示，DS 5LS出色的环保性和精致的设计及做工非常具有吸引力，这样的好车值得等待。

The presale prices ranging between RMB149,900 and RMB249,900 make DS 5LS more cost effective than other competitive models. The A-class vehicle market is the largest market segment, whereas the A-class premium vehicle market is still a blank. By virtue of a high cost performance, DS 5LS takes the lead in entering the market segment and sets a benchmark for the market. Meanwhile, thanks to its ultra-high quality, DS 5LS also imposes pressure on models of higher grades, and provides consumers with another attractive option for purchasing cars. In fact, many consumers have made response to this. A consumer who booked a vehicle through WeChat said, DS 5LS is so attractive because of its excellent environmental friendliness and exquisite design and workmanship as well as such a good car that is worth waiting.

春节期间正是购车旺季，DS 5LS选择此时开启预售，为热热闹闹的春节购车季又增添了一份来自巴黎的喜气。而具有非凡个性的DS 5LS，也在消费者的购车菜单上增添了一道分量十足的大餐。

The spring festival coincides with the peak season for purchasing cars. DS 5LS chose to launch the presales at this moment in the hope of brining joy from Paris to the season for purchasing cars. Besides, the personalized DS 5LS also becomes a big meal on consumers’ menu of cars.

全新DS5在上市首月单店销量就超过豪车市场的平均水平，目前其市场热度还在不断升温，同样传承了DS品牌DNA的 DS 5LS不仅产品锋芒毕露，更在与年轻豪车消费群的沟通方式上显示了朝气、锐气和“微时代”的个性感召力；带着5D全感官魔力并开创了“汽车微信支付新时代”的DS 5LS上市后，有望为DS创造更大的市场奇迹。

The single store sales volume of all new DS5 in the first month after its launch even exceeded the average status in the premium vehicle market, with a constantly escalated market heat at present. DS 5LS that inherits DS brand’s DNA not only make a showy display, but also reveals the vigorous and sharp personalities in the “Micro Era” in terms of the communication mode with young premium vehicle consumers. After being launched with the 5 senses charming and ushering into the “new era of WeChat payment”, DS 5LS is expected to create greater market miracles for DS.